11 Skills Every Nigerian Digital Marketer Should Acquire

Skills Every Nigerian Digital Marketer Should Acquire: The digital business in Nigeria is tremendous which brings up this topic and it very well may be hard to explore for newcomers or those hoping to discover their speciality. Anyway, how would you set yourself apart from the opposition and quick track your way up the professional bureaucracy?

During this Covid19 pandemic, there is an extraordinary need to secure some digital marketing skills that assist you with hanging out in business. The requirement for digital marketing skills has never been higher, yet the digital skills hole has never been more extensive.

Check out these essential skills to keep you relevant in the ever-changing digital industry.

11 Skills Every Nigerian Digital Marketer Should Acquire:

Social Media Marketing.

Social media has gotten settled in our regular daily existences and schedules. Social media is one of the absolute most incredible assets in the cutting edge promoting world. You have to build up a comprehension of one of a kind copywriting, shading brain research, examination, and visual promoting to improve your social media aptitudes.

About 33% of the populace is presently utilizing some sort of social media stage. This is the reason organizations are hoping to gain by this one of a kind advanced advertising expertise to drive new business opportunity. Having a social media advertising ability qualifies you to turn into a social media supervisor whose significant obligation is to oversee substance on social media pages.

Email Marketing.

Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.

Email marketing techniques have changed throughout the years. What worked five years prior, presently does not work anymore. Yet, it’s as yet a key player in any marketing procedure and needful advanced marketing expertise for anybody that is hoping to secure new clients with less.

Content Writing.

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

Putting resources into composing quality content around your business or brand is an incredible computerized promoting expertise that will prompt an expansion in rush hour gridlock to your site and higher natural web index rankings for your business which brings about more leads.


As per a more profound Wikipedia definition:

“Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.”

SEO is increasing the number of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.

Website Design and Management (WordPress).

An incredible digital marketer ought to have the option to design a basic website (landing page) for gathering leads and oversee CMS sites like WordPress, Blogger and so forth. On the off chance that you can’t do any of these two exercises on your own, it will be hard to actualize a large portion of the digital marketing abilities that were partaken in this post.

Fundamental website designing abilities like HTML/CSS or even WordPress is exceptional digital marketing expertise that will enable a digital marketer to go far in 2020 and past. You can learn essential HTML/CSS abilities required as a digital marketer on sites, for example, Codecademy, TreeHouse and so on.

Data / Analytics.

Regardless of what aspect of digital marketing you are going into, Google Analytics will most likely be key to your methodology. Checking and detailing using such apparatuses is truly direct, yet the dubious part is how to accumulate and utilize that data to assist you with studying shopper conduct and apply it to new arrangements that lift traffic and changes.

11 Skills Every Nigerian Digital Marketer Should Acquire
Google Analytics

Most organizations (even little ones) have gigantic measures of information to track, and incredible digital advertisers need to see how to assemble and utilize this furthering their potential benefit. Most organizations will consistently be searching for individuals who to just know how to “read” this information however to know precisely which information to use towards improving business system later on. If you can show that you can do this in imaginative manners and that how you do it closes with significant outcomes, you will be an important resource in the business.

Graphics Designs.

According to interaction-design: “Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.”

With the same aspect, Graphic Design is more than just pictures and drawings. It is the major chunk of content marketing which is an art of communication, and problem-solving through imagery pictures and creatives. For businesses, this is most effective as well as the ideal ways to engage with customers. As per the marketers, Graphic Designing is one of the key components in the 11 Skills Every Nigerian Digital Marketer Should Acquire to build brand awareness and influence the customer’s decision-making process.

Be Tech-Savvy.

Since the business is truly innovation-driven, you must have a conventional hold on innovation just as have the option to learn it rapidly. In case you’re millennial-age or more youthful, this is presumably going to be natural, yet more established ages might need to place a touch of real effort into showing themselves explicit innovations as well as simply getting acquainted with the most usually utilized programming and instruments in their centre zone.

Video Recording/Editing.

Video is surprising the web daily and this isn’t going to stop. As indicated by MarTech, recordings can hold client’s consideration on retail locales for two minutes longer than normal (which is truly similar to a lifetime in the digital world) and a very much upgraded video can support your odds of being in a top Google positioning situation by at any rate 50. Furthermore, over 80% of clients are bound to buy an item after seeing it nitty-gritty in a video.

Remember that these are simply free measurements will fluctuate contingent upon who you ask, yet the fact of the matter is that most insights point to a lot higher transformation, commitment and higher SEO rankings with regards to video.

What makes it so captivating? Since it’s close to home. At the point when individuals can see your face (or the substance of the individual advancing the brand), they are bound to confide in the whole endeavour. It’s likewise a brilliantly flexible substance to use through various stages.

Digital marketing experts don’t need to have a deep understanding of video creation, obviously, yet realizing how to make a fast introduction video from your PC is a decent spot to begin. Furthermore, on the off chance that you make them train around there and you love it, your abilities and gifts won’t be squandered as the video will keep on being sought after.

Digital Marketing Automation.

It hard to stay aware of the requests of all the digital marketing procedures and aptitudes partook in this post with no type of computerization.

Most organizations will depend all the more intensely on marketing mechanization instruments, which implies their digital marketing group must be gifted in different marketing robotization apparatuses like HubSpot, Buffer, Marketo, and Pardot.

Be Persuasive.

A great digital marketing leader will not only show up with great people skills, but they’ll also be able to combine analytical thinking with creative problem solving to help teams come up with innovative campaign ideas to drive businesses forward.
And a big part of this is being persuasive. Can you convince someone else to purchase? What about convincing other team leaders that your idea is the best? This isn’t about arguing as much as having the confidence that you know what you’re doing and showing this in detail.


A great digital marketing professional will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers as they choose or as needed should old skills become less in-demand. They will be working with diverse teams and clients, so they will have to know how to communicate well and build strong teams. Apart from this 11 Skills Every Nigerian Digital Marketer Should Acquire, what other skills do you think it’s necessary a digital marketer should have?

Leave a Reply

Your email address will not be published. Required fields are marked *